About Me

Hello, I’m Akshay Singh Hada

A Senior Digital Performance Marketing Manager based in Jaipur, India, with over seven years of hands-on experience scaling D2C and B2B brands through paid media. I have personally managed and optimised more than ₹1 crore in tracked ad spend across Meta Ads (Facebook and Instagram) and Google Ads (Search, Performance Max, and Shopping), with a deep specialisation in algorithmic scaling, audience structuring, and Conversion Rate Optimization (CRO).

This website is where I document the frameworks, real campaign learnings, and AI-driven marketing systems that I have built and tested across multiple budget tiers.

What I Currently Do

I lead the digital marketing and campaign function at Pinkcity Jewelhouse, Jaipur – a leading jewellery manufacturer and exporter.

D2C Launch – ELLE Jewelry India

I am leading the Direct-to-Consumer launch of ELLE Jewelry in India (May 2026), owning the full performance marketing stack: paid media strategy, Meta Advantage+ campaign architecture, Google Performance Max setup, conversion funnel design, and creative production using generative AI tools.

International B2B Marketing

I simultaneously handle Pinkcity Jewelhouse’s B2B international outreach across the United States, United Kingdom, Australia, and the European Union, primarily through LinkedIn Ads.

My Core Areas of Expertise

• Meta Ads Scaling Frameworks: Advantage+
  Shopping Campaigns (ASC), structured broad targeting, creative
  testing matrices, audience fatigue management, and budget
  velocity tactics for high-spend accounts.
• Google Ads Architecture: Performance Max
  optimisation, high-intent Search campaign structuring, Shopping
  feed engineering, negative keyword hygiene, and smart bidding
  system control.
• Conversion Rate Optimization: Landing
  page hook architecture, above-the-fold optimization, social
  proof placement strategy, mobile-first design, and friction
  audit methodology for D2C checkouts.
• B2B Lead Generation: LinkedIn Ads for
  international markets, lead magnet design, MQL-to-SQL funnel
  construction, and CRM-integrated lead scoring.
• AI-Driven Ad Creative Production: Using
  ChatGPT, generative image tools, and prompt engineering
  frameworks to produce scroll-stopping ad copy and visuals at
  scale.

Why I Built This Website

Most performance marketing content online is one of two things — either generic listicle-style advice written by people who have never run a campaign, or theoretical playbooks recycled from US agency blogs that do not translate to Indian market realities.

This website exists as a documented body of work where I share what has actually moved the needle on real campaigns I have managed. Every framework you read here is one I have tested with real budget, real creative, and real attribution.

Tools I Work With Daily

• Paid Media Platforms: Meta Ads Manager,
  Google Ads, LinkedIn Campaign Manager, Microsoft Advertising
• Analytics and Tracking: GA4, Meta Pixel, Matomo
  plus CAPI, Google Tag Manager, server-side tracking setups
• Creative Production: Canva Pro, Adobe, Chat Gpt 5.5
  Photoshop, ChatGPT for copy, generative image tools
• Email and Messaging: Klaviyo, Mailchimp,
  WhatsApp Business API, Interakt, PostHog
• CRM: HubSpot, Zoho CRM, native LinkedIn
  lead forms, ERP Next

My Philosophy on Performance Marketing

I believe performance marketing is no longer about manual optimisation – it is about feeding the algorithm correctly. The marketers who win in 2026 are not the ones who manually adjust bids; they are the ones who structure clean data, write better creative briefs, and design landing pages that convert traffic the algorithm sends.

Let’s Connect

I am always open to focused conversations with founders, marketing leaders, and serious peers in the performance marketing space. The fastest way to reach me is through the Contact Page, or via LinkedIn.

For deeper marketing essays and case studies, I also publish on Medium.